WePractice Africa is a Trusted Professional Services Platform for Businesses Navigating the African Continent
WePractice Africa today announced the formal launch of its professional services platform, marking the evolution of Porter's World Consult and Phillips Akindele & Co. into a single, unified brand built to serve businesses operating across the African continent.
The transition is the next expression of a conviction that has driven the firm since its founding: that African businesses deserve professional services held to the highest standard, grounded in local intelligence, built on genuine relationships, and delivered with a quality that is never negotiated on.
THE JOURNEY
The firm began as Porter's World Consult, founded by Akindele Phillips to address a specific gap in the Nigerian market. Growing, ambitious businesses needed more than an accountant. They needed a professional partner who understood both the numbers and the terrain, sitting with them through the complexity of building something real.
That commitment built a reputation. Over the years, clients highlighted the firm’s quality, professionalism, reliability, reachability, dependability.
Those clients included Flutterwave, Stears, Cowrywise, Payhippo, Sporting Lagos, Konexa, and OneHealth, among others. The work expanded into a professional network now spanning 22 African countries.
The more businesses the firm served across Nigeria and the continent, the more clearly one pattern emerged. The challenges of doing business in Africa, finding trusted partners, navigating different markets, understanding local context while maintaining global credibility, were not unique to any one client. They were a continent-wide reality. And the firm had quietly become one of the guides helping businesses through them.
That realisation birthed WePractice Africa.
“Quality has always been the standard. WePractice Africa is us saying that out loud, at scale, on a platform built to carry it across the continent.”
THE PLATFORM
WePractice Africa is a trusted ecosystem for businesses coming into Africa from outside, for African businesses expanding across borders, and for founders, investors, and enterprises that want to navigate the continent with confidence and competence rather than uncertainty and friction.
The platform is built on three things. Local intelligence, which is the deep, contextual understanding of African markets that only comes from working inside them for years. Verified expertise, which is a network of trusted professionals across 22 countries vetted for quality and consistency. And hands-on support, which is the firm’s founding commitment to sitting with clients through the complexity and staying until the work is done.
Africa is a wide range of different markets and WePractice Africa is built to know the difference.
ADVISORY AND ASSURANCE
Within the WePractice Africa platform, two service lines continue and sharpen: WePractice Advisory and WePractice Assurance. Our Advisory services are for businesses building and scaling, and requiring bookkeeping, tax compliance, and fractional CFO services. WePractice Assurance will serve businesses that need global standard audit and tax computations.
WePractice will function as a full-service ecosystem that possesses strong global standards with genuine local understanding
Quality redefined. From Africa, for Africa.